Assessing Print Media Coverage of Women Entrepreneurs in Sokoto South Local Government, Sokoto State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Women entrepreneurs play a crucial role in driving economic growth, creating jobs, and fostering innovation. In Sokoto South Local Government, Sokoto State, women-led businesses have contributed significantly to local development despite facing challenges such as limited access to funding and societal barriers. Print media serves as a powerful tool in promoting the achievements of women entrepreneurs, highlighting their challenges, and advocating for supportive policies. Through feature stories, interviews, and case studies, newspapers and magazines amplify the voices of women entrepreneurs, encouraging inclusivity and empowerment (Usman & Aliyu, 2024). However, the extent and impact of such coverage remain underexplored, necessitating an assessment of print media's role in this context.
1.2 Statement of the Problem
Despite the growing number of women entrepreneurs in Sokoto South, print media coverage often overlooks their contributions and challenges. Limited reporting hinders the visibility of these women, affecting public awareness and policy advocacy. This study aims to evaluate the adequacy of print media coverage of women entrepreneurs and its impact on promoting gender inclusivity and economic empowerment.
1.3 Objectives of the Study
1. To analyze the extent of print media coverage of women entrepreneurs in Sokoto South.
2. To evaluate the impact of media coverage on public perceptions and policy support for women entrepreneurs.
3. To identify barriers to effective reporting on women entrepreneurs in the region.
1.4 Research Questions
1. How extensively does print media cover women entrepreneurs in Sokoto South?
2. What impact does media coverage have on public perceptions and policy advocacy for women entrepreneurs?
3. What challenges hinder effective media reporting on women entrepreneurs?
1.5 Research Hypotheses
1. Print media coverage significantly influences public perceptions of women entrepreneurs in Sokoto South.
2. Limited reporting and societal biases reduce the effectiveness of media coverage.
3. Enhanced reporting can improve visibility and support for women entrepreneurs.
1.6 Significance of the Study
The study provides valuable insights into the role of print media in promoting women entrepreneurs, offering recommendations for journalists, policymakers, and advocacy groups. It underscores the importance of media visibility in empowering women and fostering economic growth.
1.7 Scope and Limitations of the Study
The study focuses on print media coverage of women entrepreneurs in Sokoto South Local Government, Sokoto State.
1.8 Operational Definition of Terms
• Women Entrepreneurs: Women who establish and manage businesses.
• Print Media: Newspapers and magazines reporting on economic and social issues.
• Sokoto South Local Government: The study area in Sokoto State, Nigeria.
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